True: 'naked' and 'sexy' is not the same thing. (you can be the one without being the other, and the other way around.) Underwear is a product to fit the naked body. To show underwear in an ad the model MUST be half-naked. It can not be done in another way. The main function of underwear is not sexual but to keep our bodies warm and comfortable. But it has also a sexual function because when people are going to have sex they first see each other in their underwear, and they want to be looking attractive in it. Of course the brands choose models who are considered to be attractive by many to sell the underwear. The customer hopes to gain some of that attractiveness of the model by purchasing underwear from the brand. AA wants to have an image of being sexy, while f.ex. Sloggi is more focused on comfort. I really don't get what is sexist about it all, according to you. Its just a product everybody needs. In a capitalist system producers must compete and use ads to get their stuff sold. (In a communist world I would still like to see ads, so that we all know how fantastic all the products are that we get for free. But of course also many 'open' billboards.) That there are more ads for womens clothes is because women are much more interested in clothes and spend more money on them, then men do. You could discuss about the reason for that of course, if you think it's somehow problematic.
True,
True: 'naked' and 'sexy' is not the same thing. (you can be the one without being the other, and the other way around.) Underwear is a product to fit the naked body. To show underwear in an ad the model MUST be half-naked. It can not be done in another way. The main function of underwear is not sexual but to keep our bodies warm and comfortable. But it has also a sexual function because when people are going to have sex they first see each other in their underwear, and they want to be looking attractive in it. Of course the brands choose models who are considered to be attractive by many to sell the underwear. The customer hopes to gain some of that attractiveness of the model by purchasing underwear from the brand. AA wants to have an image of being sexy, while f.ex. Sloggi is more focused on comfort. I really don't get what is sexist about it all, according to you. Its just a product everybody needs. In a capitalist system producers must compete and use ads to get their stuff sold. (In a communist world I would still like to see ads, so that we all know how fantastic all the products are that we get for free. But of course also many 'open' billboards.) That there are more ads for womens clothes is because women are much more interested in clothes and spend more money on them, then men do. You could discuss about the reason for that of course, if you think it's somehow problematic.