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United Color of Benetton on Mapuche territory
http://www.mapuche.nl/ - 13.04.2004 23:44
Global action against Benetton
mapuche flag
Benetton on Mapuche territory.
Global action against Benetton
Terror allert: Benetton in Argentina
The multinational Benetton owns massive amounts of land in Argentina. Most
of this land is situated in the south, in Patagonia, and used te be land
of the indigenous inhabitants (Mapuches).
Some Mapuche families have been trying to fight back and to live and work
on the land. They have been evicted by force. At the moment Benetton is
starting a courtcase against Mapuche families that refuse to be thrown off
their own land. Extensive information can be found on the website
 http://benetton.linefeed.org
(an article in english: http://benetton.linefeed.org/archives/000058.html)
http://www.benetton.com/
The courtcase will start on May 7th.
The power of Benetton relies mainly on their international advertisment
campaig, that sowhow gave them a progressive image. There is nothing
progressive about Benetton, they are an agressive multinational trying to
make as much profit as possible.
Solidarity is needed. An effective way that people can become active at
any place on this planet, is by using their own advertisements. Benetton
is present in many places, on billboards, in the subways and at the
busstops. And they have some 5000 shops. Those are the places where the
true face of Benetton can be exposed, by everybody who wants to get
involved.
We want to appeal to everybody who does not accept business as usuall to
get into action. We also would like people with creative ideas to use
their skills to produce new advertisements that comment on Benetton's real
practice. Start making them, and send them to
( colorspatagonia@yahoogroups.com or boycottbenetton@riseup.net ) They will
appear on the website, where people everywhere on the world can download
them to use them locally.
Multinationals like Benetton do not own this world, they only think they
do. Together we can stop them
Sobre Benetton, la Patagonia argentina y la resistencia Mapuche
http://www.mapuche.nl/doc/benettonVSmapuche.pdf
source: http://www.mapuche.nl/
 Website: http://www.mapuche.nl/
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